SKILLSHARE

Remote

Data Analyst

July 2021 - Present

1. Analyzed various user content engagement strategies to formulate data-driven recommendations for key stakeholders

2. Collaborated to transition 100+ dashboards and visualizations from Chartio to Looker, streamlining data models and reporting processes while building built-in data dictionary in Looker

3. Audited daily user website and mobile app events to identify fraudulent activity and compromised marketing campaigns

4. Discovered payment process delays and refund payment discrepancies across all payment platforms and markets that impacted weekly bizops analysis and collaborated with the data engineering team to implement fixes

5. Conducted weekly bizops analysis of sales, subscribers, refunds, conversions, ROAS, CAC, etc. to executive team to better understand business trends and craft a story for board members

6. Designed, developed, and tested a conversion data model and dashboard to track enterprise team's partnerships in real time

7. Defined analytics requirements and KPIs with team product managers to create benchmark measurements for experimentation

8. Led analytics and BI tool trainings of cross-functional teams to ensure understanding of performance-related data

Adobe

San Francisco, CA

Associate Consultant - Solutions Delivery | Adobe Professional Services for Digital Experience Cloud

July 2019 - July 2021

1. Gather and document clients’ detailed business requirements to send email, push, and direct mail campaigns to customers and increase engagement on marketing materials

2. Drive client’s sales and subscriptions across various industries MarTech programs including retail, consumer goods, high tech, travel and hospitality, heathcare, and more

3. Collaborate with technical consultants and client’s development/IT teams to design the technical framework and database schemas

4. Implement Adobe Experience Cloud products while creating future sales opportunities by developing long-term strategic roadmaps aligned with client’s KBOs and KPIs focused on topline growth, customer acquisition, and retention

Project Manager | Adobe Professional Services for Digital Experience Cloud

February 2020 - July 2021

1. Manage and plan multiple projects and associated activities from inception to closure while creating future sales opportunities and maintaining client relationship health

2. Coordinate with all key stakeholders to meet project deadlines and expand strategic capabilities of Adobe Experience Cloud products to drive Adobe’s project revenue growth 68% and while providing high ROI to clients and create a long-term partnership

3. Analyze both technical and business risks and impact to provide recommendations that mitigate budget and project timeline concerns

4. Automate reporting processes to define, measure, and track project workstream success against forecasted scope, budget, and burn rate to present to client’s senior leadership as status updates and callouts for potential risks and blockers

5. Lead 10 projects simultaneously of cross-functional, globally distributed teams ranging from 3 to 40 team members by aligning communication and prioritizing tasks using both Agile and Waterfall methodologies

6. Launched and designed a new project management rotational program by creating standardized templates for status reports, escalation processes, and learning paths